Before NIVA was a brand, it was a memory.
A memory of northern water; a niva, a small flowing rapid, where days were spent fishing, listening, and learning the value of silence.
Niva is the place where I was taught calmness, patience, and the mindset of Lappish luxury that now defines this entire brand.
A Heritage of Northern Craft
NIVA is not a resort. Not mass tourism. Not compromise.
It is a curated collection of arctic calm; a few carefully selected villas that bring together quiet luxury, authenticity and northern wilderness.
Niva does not aim to be large. It aims to be meaningful.
Founder's vision
My grandfather worked as a reindeer herder in the wilderness of Salla. When the reindeer work slowed, he turned to wood. Small objects. Everyday tools.
But the moments that shaped me most were the ones we spent by the water.
He took me on fishing trips to a niva — a narrow, flowing part of the river.
That flow remains at the heart of the brand: steady, pure, calm.
The niva was quiet, yet it thrilled me.
It made me want to return again and again — to chase that same feeling of calm, presence, and belonging.
NIVA is my way of returning to the river. And my invitation for you to follow the flow.
– Toni Keränen, Founder